14,965 visitors from the global barber and beauty industry
TWBC 2022, a beauty festival that considers the future of salons, ends with great success
November 21-22, 2022 Pacifico Yokohama
TAKARA BELMONT Co., Ltd. (Headquarters: Chuo-ku, Osaka, Chairman and President: Hidetaka Yoshikawa) will hold the “TWBC 2022 (Takara World Business Congress)” at Pacifico Yokohama from November 21 (Monday) to 22 (Tuesday), 2022. 2022)” was held. A total of 14,965 people attended over the two days, and the event ended on a high note.
"TWBC 2022" is an experiential event held under the concept of "WHAT IS BEAUTIFUL?" ) was held six years later.
On November 21st (Monday), the venue opened with a greeting from our chairman and president, Mr. Yoshikawa, who said, "We have prepared content that expands the possibilities of the future of salons and those involved in the industry." Stylists, hairdressing students, and many people involved in the hairdressing and beauty industry from all over the world entered one after another.
In the exhibition zone, which incorporates the use of technology and the perspective of sustainability, and proposes the future salon business, the booth of the next-generation device mirror "ECILA", which was unveiled for the first time at this event, was especially popular. Many visitors experienced the AI function of "ECILA" that solves communication problems between customers and salons in the salon.
Also, on the 22nd (Tuesday), the "OMC Global Symposium" will be held, featuring technology presentations and show performances by the national champion teams of Italy, Switzerland, and France, and the world's dream team of the 2022 World Champions. From Japan, Noriyuki Mutaguchi, a barber who won five medals as a member of the national team at the World Barber and Beauty Championships (Hairworld 2022) held in Paris in September this year, also appeared. The venue was excited with the world's top level technology.
We will continue to grow together with the professionals who create beauty, and we will make various efforts to create the future of an industry that can make beautiful lives come true.
TWBC 2022 Exhibition Contents and Keynote Speeches
※Excerpt
Resolving communication issues within salons.
Next-generation smart device mirror "ECILA" unveiled for the first time!
At the "THROUGH THE MIRROR" booth, there will be a tour where you can experience the "Salon with ECILA". More than 1,200 people participated in the two days. In a questionnaire survey of participants, 100% answered "yes" to the question, "Do you think ECILA will change the future of the industry?" In addition, 78% answered that "Customer satisfaction is likely to increase", and many expectations were gathered for future commercialization.
"ECILA" is also used at the "NEXT WORK STYLE" booth, which provides hints for continuing to work in a healthy manner, for experiencing "rod winding speed confrontation" and "gymnastics lecture" with the instructor on the other side of the mirror. We heard comments such as "It was futuristic and amazing" and "I was made to feel the development of the industry".
A scientific approach to the comfort of a head spa!
"NEO SPA" that works on the four senses (tactile, olfactory, visual, and auditory)
At the "NEO SPA" booth, you can experience a head spa and Yume Head Bath that prepares your mind and body. Three types of images, “REFLESH,” “RECHARGE,” and “RELAX,” which take into consideration the characteristics of the three brands of cosmetics used in the head spa (LebeL, pittoretiqua, and ESTESSiMO) and the function of the autonomic nervous system, are displayed on the ceiling, and BGM and fragrance are also calculated. A 15-minute menu was provided in the space provided.
In a questionnaire survey of participants, 99.8% of respondents answered that they were interested in the question, "Are you interested in a head spa that uses images that focus on the autonomic nervous system, like this time?" It was a result that made us feel the expectations for the evolution of the head spa menu.
Keynote speeches to deepen knowledge for hints for “living beautifully” and creating the future
Mr. Naoki Yoshihara (Chairman and Representative Director of Arte Salon Holdings Co., Ltd.), who took the podium on the 21st, gave a lecture on the theme of "Industry revolution to NEXT value". While unraveling the changes in history, we are now in a period of great change, and it is also an opportunity to create new value in the industry and increase the productivity of the industry. We talked about perspectives and ways of thinking to seize the opportunity.
Also, on the 22nd, Ms. Yuko Ando (caster/journalist) took the stage and talked about her "insight" and "communication skills" that she learned from interviewing many important people.
